A single sales platform for B2C and B2B customers
Global Store is an online store that combines retail sales for end customers with a separate B2B solution for wholesale clients and dealers. The platform is built so that different user types work inside one product while seeing the data and terms that match their level of access.
Why the Global Store platform was built
Control over user access and roles
A system was needed in which every user sees only the catalog, prices and functionality relevant to their role.
The need for personalized partner terms
Dealers and wholesale customers had to get access to individual prices, discounts and commercial terms.
Separating retail and wholesale sales
The B2C and B2B sides had to live in one system without making things less convenient for either type of user.
Key features we built:
A single platform combining B2C and B2B sales
A B2B account for dealers and wholesale customers with tiered access (rights and terms depend on the partner type)
A product catalog for both retail and wholesale
Authentication and access control for different user roles
Integration with external payment systems
A wholesale partner program with a discount system and commercial terms
Result
The platform united retail and wholesale sales in one system with flexible access control: from a standard online store for B2C through to a personalized account for B2B customers. The solution simplified sales management, made sure the right terms are shown to each segment and created a convenient base for scaling the business and growing the partner network.
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